June 15th, 2010
Industry Veteran Tim Hanlon to Manage the New Office
Sausalito, CA (June 15, 2010) - Lexicon Branding Inc., a premier provider of brand naming and strategic positioning solutions, today announced that it has opened a new office in New York City to service growing demand from new and existing clients in the region and to complement the work of Lexicon’s existing offices in Sausalito, California and London, England. Lexicon also announced the addition of veteran marketing executive and brand strategist Tim Hanlon to lead the new office.
“Opening a New York office gives us another way to provide our clients with swift and convenient access to the best, most creative and strategic minds in the industry,” said Lexicon founder and CEO David Placek. “As our client base continues to expand globally, we are pleased to assure that our clients continue to receive the highest quality of service.”
Lexicon Branding was founded in 1982 with a single mission: to create extraordinary brand names. In the ensuing decades, clients in all industries, from high technology to beverages, have come to trust Lexicon to develop and refine value propositions and positioning platforms to support new product introductions. Lexicon’s unique approach, melding research technologies, linguistics and sound symbolism, is both inventive and innovative and guarantees clients a name and platform with strategic and lasting impact. More famous successes include the launches of BlackBerry®, OnStar®, Dasani® and Swiffer®.
“We are particularly excited that Tim has joined our team,” continued Placek. “He has created and managed some of the most enduring branding campaigns and programs for Fortune 100 companies, politicians, government and non-profit organizations.” As General Manager of the New York office, Tim will be leading business development for the company and managing many of Lexicon’s East Coast based clients.
Before joining Lexicon, Tim was an EVP and Managing Director at Aspen Marketing Services where he spearheaded the company’s Public Relations and Social Media departments. Tim’s work on AirTran Airways, Georgia-Pacific and Kraft Foods earned Aspen multiple awards and industry recognition. After enjoying an advertising career at Bozell Worldwide and Saatchi & Saatchi, Tim served as CMO at Priceline Perfect YardSale, LifeMinders and WiseNut. Tim also spent two years managing press relations for Secretary Colin Powell and America’s Promise.
The company’s New York City address is 353 West 56th Street, Suite 9L, New York, NY 10019. Telephone is 212-541-9296.
About Lexicon Branding
Founded in 1982, Lexicon Branding has created some of the world’s most familiar and memorable brand names and global trademarks, including BlackBerry®, Dasani®, Scion®, OnStar®, PowerBook® and Swiffer®. The company, with a staff of more than 20 professionals, maintains offices in Sausalito, CA, New York, NY and London, England. Lexicon Branding has created more than 3,000 projects in diverse categories around the world. The company employs a rigorous research process that is one of the most innovative in the industry. To learn more about Lexicon Branding, please visit: www.lexiconbranding.com