Entrepreneurs & Startups

Ever since Lexicon was founded in 1982, we have been working with entrepreneurs and start-ups.

When we created BlackBerry for RIM, the company had fewer than 50 employees. We also advised both Netscape and Google not to change their names in their early days.

When Internet Diamonds came to Lexicon for branding help, they were at their first stage of funding. We changed their name to Blue Nile, and the rest, as they say, is history.

Most recently, entrepreneurs Greg Sullivan and Joe Diaz came to Lexicon with a vision to launch a new travel magazine. We helped them create AFAR, which launched in August 2009.

Lexicon is an independent company founded by David Placek, an entrepreneur himself. Based on your concept and current level of funding, we will work with you to establish a budget and timetable that works for you and us.

Lexicon also invests in start-ups and will consider stock options.