OUR WORK
BRAND NAME
DEVELOPMENT
Billion Dollar BrandsBuilding Brand PortfoliosHighlightsConsumer BeveragesTechnologyStart-UpsCorporateAutomotivePharmaIngredients and FeaturesDEVELOPMENT
Naming A New Ingredient Or Feature
New ingredients and features often represent significant opportunities to communicate a compelling reason to buy, a unique point of difference, or a completely new benefit.
Too often, companies choose to describe these improvements with flat and dry language. While it may appear to be a way to efficiently tell a story, consumers usually walk right past the idea.
Realizing the importance of ingredient and feature naming, Lexicon offers a separate practice devoted to not only creating these names, but understanding how consumers relate to what’s inside a brand.
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Absorbent Tech