LEXICON MOVIE
Naming Services
Whether you are naming a corporation, a new product or a feature, the brand name must be created for strategic impact. It must get attention, generate interest and tell your customers something new.
Over the twenty-seven years since Lexicon was founded, we have made deep investment in the development of a creative process that leads to the creation of highly effective names.
Lexicon offers all the services that a company needs to develop, evaluate, and select a name that delivers strategic impact. These services include:
- Strategy Development
- Name Development
- Trademark Evaluation
- Consumer Research
- Linguistic and Cultural Research
How We Develop the Best Brand Names
We usually begin a project by reviewing the new brand’s reason for being, its value proposition, and its mission in the marketplace. Often, we help to refine and strengthen that proposition.
We develop names by combining small creative teams with structural linguistics. Our small-team process is unique. Our use of linguistics as a core element of both inventing and selecting names is without parallel.
Our approach to consumer research—predicting the potential performance of a name in the marketplace—is patented and based on over 15 years of experimental programs.