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GeoLinguistics™
Brand Name Language and Cultural Assessments
Lexicon Branding’s GeoLinguistics services provide language and cultural assessments of brand names to ensure that they mean what they are supposed to mean….here or abroad.
Language Assessment
Our language assessments identify a word’s ability to deliver:
- Your messages
- Most likely connotations
- Ease or difficulty of spelling, and pronunciation
Cultural Assessment
Our cultural assessments identify any conflicting, offensive or abrasive historical or contemporary social issues that may surround the product, the category or the name itself.
How Effective Will Your Brand Name Be As It Travels Around the World?
The goal of our 77-member GeoLinguistics team is to answer that question for you.
Uncovering a word’s negative meaning is relatively easy. However, thoroughly understanding a word’s strategic impact at the local level requires local interviews with native speakers.
Our network of Ph.D. linguists (representing 53 languages) can conduct in-person interviews using a proprietary Lexicon questionnaire with your specific target audience.
Lexicon also offers translations and transliterations in your key languages.
See a map of our GeoLinguistics network.
Our GeoLinguistics clients include…-
Microsoft -
Coca-Cola -
Facebook -
Nokia -
Research in Motion -
Procter & Gamble -
PepsiCo -
Levi Strauss -
IBM -
Nestle -
HP -
Toyota -
American Express -
Intel -
Colgate -
Mastercard -
3M -
Electronic Arts -
Bacardi -
Bristol-Meyers -
Nissan -
Seagate -
SuperValu -
Turner Broadcasting -
Whirlpool -
Canon -
DuPont -
Eli Lilly -
Fujitsu -
GE Medical