Does a Brand Name Really Matter?
We are often asked if brand names really matter and about the importance of a brand name.
The answer is the difference between a "gravitationally totally collapsed object" and a "black hole".
Black Holes and Why Brand Names Matter
While speaking at a small scientific conference in 1969, Cambridge physicist Sir Roger Penrose announced his discovery of what he called a "gravitationally totally collapsed object."
The world yawned.
Months later, he changed the name of his discovery to "black hole" and the news of his discovery raced around the world.
Today, the term black hole is a part of the world's working vocabulary.
Now think about the importance of the brand name for your automotive, consumer, corporate, technology or pharmaceutical product or company and ask yourself: Does a brand name really matter?