PROCESS
Our Brand Naming Process Process Summary Brand Naming Tools Linguistics Sound Symbolism Name Selection Anatomy of a Name Linguistic Profile Trademark Screening HIGHLIGHTS
Brand Name Trademark Screening
Preliminary Trademark Screening
As part of Lexicon’s business strategy, we have invested heavily in the development of an in-house brand name trademark research team.
Our in-house trademark team has the capability to conduct detailed trademark research based on an agreed-to search strategy with our client’s corporate counsel, or we can recommend a search strategy.
Because we offer an in-house trademark research team, the overall creative process is accelerated and final clearance and registration is made easier.
The following trademark graphs illustrate the significant challenge in developing a new brand name.
