PROCESS
Our Brand Naming Process
Process Summary
Brand Naming Tools
Linguistics
Sound Symbolism
Name Selection
Anatomy of a Name
Linguistic Profile
Trademark Screening
HIGHLIGHTS
Process Summary
From brand strategy development to legal clearance and customer research, Lexicon’s name branding process is fully integrated and done under one roof—and never parceled out to vendors or freelancers.
Below is a summary of our approach...
