PROCESS
Our Brand Naming Process
Process Summary
Brand Naming Tools
Linguistics
Sound Symbolism
Name Selection
Anatomy of a Name
Linguistic Profile
Trademark Screening WATCH THELEXICON MOVIE
HIGHLIGHTS
Our Brand Naming Process
Naming used to be easy.
But a laundry list of competitive and digital pressures has made strategic brand name creation all the more important and almost impossible.
A new brand name must:- Work across multiple media platforms and across the Internet
- Be easy to search—yet distinctive within the context of blogs, YouTube and Twitter environments
- Able to be registered in key countries
- Be able to travel around the world
By combining our experience across major consumer and technology categories and collaborating closely with our clients, Lexicon has developed a strategic brand naming process that works to meet the challenges of trademark development.
We offer all of the services that are needed to develop, evaluate and select a name with strategic impact. Our brand name development services include strategy and name development using small creative teams and linguists. We also have a trademark team, a research team and a GeoLinguistics team.