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Featured Lexicon News
Lexicon Branding Opens New York City Office
Press Release
June 15th, 2010
Industry Veteran Tim Hanlon to Manage the New Office
Audio: Structure of English Words
Dr. Will Leben, iTunes.Stanford.edu
November 12th, 2009
Lexicon’s Director of Linguistics and Stanford University Professor, Dr. Will Leben’s audio course on the Structure of English Words has been posted on iTunes.Stanford.edu.
Febreze, Dasani, Scion: The Man Who Made it All Up
Laurence Scott, NBC
June 5th, 2009
It may sound simple, but since 1982, Sausalito's Lexicon Branding has coined hundreds of internationally known brand names with a process emphasizing the ideas associated with words.
Tech's Product Name Guru: Meet the Man Who Coined BlackBerry, Azure and More
Thomas Wailgum, CIO.com
November 11, 2008
How do they come up with technology product names like "BlackBerry" and Windows "Azure"? In this Q&A, David Placek, the guru whose company came up with those two and many more, takes us inside the product name game.
Naming Products Is No Game (GeoLinguistics)
Karen E. Klein, BusinessWeek Online
April 9, 2004
For advice, big businesses often turn to consultants such as David Placek, whose insights can also help smaller outfits.
Featured Client News
DECE unveils UltraViolet
Marc Graser, Variety
July 19th, 2010
That's the name the Digital Entertainment Content Ecosystem (DECE), a consortium of the major studios, retailers, cable operators, hardware manufacturers and rental services, have decided on to represent an online content locker that will initially store and play movies and TV shows on a variety of devices.
Giants Join Microsoft in Cloud (Azure)
Roger Cheng & Jeanette Borzo, Wall Street Journal
July 13th, 2010
Microsoft Corp. said on Monday it had lined up a host of well-known customers and partners for its Azure cloud-computing system, the latest indication that companies are embracing remotely located information-technology services for their businesses.
Lowe's Invests In Home-Energy Auditor Recurve
Kerry A. Dolan, Forbes
June 30th, 2010
Home-performance company Recurve is announcing early Wednesday that it has received an investment from giant retailer Lowe's as part of an $8 million round of funding—its Series B.
Abbott Receives FDA Clearance for New, Easier-to-Use FreeStyle Test Strips (ZipWik)
Press Release, PR Newswire
June 24th, 2010
Following the recent clearance of its FreeStyle Lite® blood glucose test strips, Abbott (NYSE: ABT) today announced that it has also received 510(k) clearance from the U.S. Food and Drug Administration (FDA) for its new FreeStyle blood glucose test strips.
Intel sells $1 billion worth of Intel Atom chipsets year-to-date
Netbook Choice
October 15th, 2009
Intel has done well riding on the back of the netbook boom. It presented its third quarter financial results yesterday and revealed that so far this year it has sold $1 billion of Intel Atom chipsets. An astonishing number given that this the chip didn’t exist two years ago.