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Placek Calls Apple "World's Number One Emotional Brand"
October 4, 2011
(Bloomberg) -- David Placek, president of Lexicon Branding Inc., Claudine Cheever, chief strategy officer at Saatchi & Saatchi North America Inc., and Adam Lavelle, chief strategy officer at iCrossing Inc., talk about Apple Inc.'s new iPhone, marketing strategy and competition. They speak with Pimm Fox on Bloomberg Television's "Taking Stock." (Source: Bloomberg)