Lexicon News
How 10 Famous Technology Products Got Their Names
Thomas Wailgum, CIO.comNovember 11, 2008
From iPod and BlackBerry to Twitter and Wikipedia, we take a look at the processes and people who came up with the names for these iconic tech products.
BlackBerry: Sweet Addictiveness
Canada's Research in Motion called on Lexicon Branding to help name its new wireless e-mail device in 2001. The consultancy pushed RIM founders away from the word "e-mail," which research shows can raise blood pressure. Instead, they looked for a name that would evoke joy and somehow give feelings of peace. After someone made the connection that the small buttons on the device resembled a bunch of seeds, Lexicon's team (see profile) explored names like strawberry, melon and various vegetables before settling on blackberry—a word both pleasing and which evoked the black color of the device.