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David Placek on KTVU
KTVUJune 15, 2006
In this taped interview with KTVU, Fox affiliate in Oakland, Pam Cook's weekly business report introduces Lexicon Branding® as a highly successful company that is responsible for some of the most well-known names in the business, located right here in the Bay Area's own back yard. Pam Cook and David Placek discuss the importance and value of a product or company name, how a good name helps a company cut through the current clutter of images and messages, why a good name is more important now than ever before, and how that has changed over the years for Lexicon Branding®.