Home Our Work Services Strategy Process ABOUT LEXICON
ABOUT LEXICON
About Lexicon Why Lexicon? Media Center Lexicon News Lexicon Videos Client News
HIGHLIGHTS

Lexicon News

A Good Name Should Live Forever

Om Malik, Forbes
November 16, 1998


Brand names are valuable commodities. David Placek invents them for a living.

Ever wonder who came up with the name "Pentium" for Intel's fabulously successful family of microchips? It wasn't Andy Grove or anyone at his shop. It was a little-known company in Sausalito, Calif. called Lexicon Branding®, which submitted more than 400 names to Intel. Among the also-rans: Razar, ProChip and Intellect.