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The Moniker Magician
Douglas E. Caldwell, San Jose Business Journal
September 21, 2001
"What's in a name? That which we call a rose by any other name would smell as sweet."
Shakespeare wrote that in "Romeo and Juliet."
David Placek on CNNfn
CNNfn, Ahead of the Curve
February 22, 2001
CNNfn reports that an estimated 98% of the words in a typical dictionary are already registered for websites or trademarks. David Placek, appearing on CNNfn's "Ahead of the Curve," shares his insights into modern product branding.