Lexicon News
Lexicon Branding Opens New York City Office
Press Release
June 15th, 2010
Industry Veteran Tim Hanlon to Manage the New Office
Audio: Structure of English Words
Dr. Will Leben, iTunes.Stanford.edu
November 12th, 2009
Lexicon’s Director of Linguistics and Stanford University Professor, Dr. Will Leben’s audio course on the Structure of English Words has been posted on iTunes.Stanford.edu.
Book excerpt: How the BlackBerry got its name
The Record.com
October 10th, 2009
BlackBerry Planet tells the story of Waterloo-based Research In Motion, maker of the BlackBerry electronic device.
Febreze, Dasani, Scion: The Man Who Made it All Up
Laurence Scott, NBC
June 5th, 2009
It may sound simple, but since 1982, Sausalito's Lexicon Branding has coined hundreds of internationally known brand names with a process emphasizing the ideas associated with words.
Revolutionary Roads: Mapping America's Innovation Capitals
Nitasha Tiku and Jason Del Rey, Inc.
April 1st, 2009
4. Sausalito, California, 1998 The naming wizards at Lexicon Branding note that the tiny keys on Research In Motion's new device look not unlike the seeds on a strawberry. Come to think of it, a BlackBerry.
Lexicon develops popular brand names
Jessica Mullins, Marin Scope
March 18th, 2009
How brand names such as "Mac PowerBook," "Intel Atom" or "Blackberry Curve" were developed is usually a behind-the-scenes mystery, but residents might be surprised that those prominent products were named by Sausalito's Lexicon Branding.