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$10 Million Dollar Man to Launch New Travel Magazine (Afar)
Hoag Levins, Ad Age
February 19th, 2009
We are suffering through what may be the worst economic crisis in the history of the modern magazine industry, but Greg Sullivan is not deterred. He is plowing $10 million of his own money into the fall launch of an ad-supported travel magazine called Afar. What makes his project all the more interesting is that he has no experience in publishing. He previously made a lot of money in the arcade-game and car-rental businesses.