Client News
Sprite Green Set for Rollout (Sprite Green, Truvia)
Atlanta Business Chronicle
Dec. 17th, 2008
Coca-Cola will soon have on stores shelves Sprite Green, which it describes as a "naturally sweetened, reduced-calorie beverage" made with a sweetener from stevia leaves called "truvia."
Coca-Cola North America said Sprite Green is the first in a coming line of naturally sweetened, reduced, low and zero-calorie beverages sweetened with truvia.
Sprite Green has 50 calories per 8.5-ounce serving and 5 percent lemon juice. It will be aimed at active young adults and launched in two unnamed U.S. cities this month in 8.5-ounce aluminum bottles. Initial availability will be limited to teen and young adult-oriented locations and events with a broader rollout planned for early 2009.
Atlanta-based The Coca-Cola Co. and Cargill developed truvia. Harvested at the peak of sweetness, stevia leaves are dried and steeped in water, much like tea. This extract is then further refined and purified.