Client News
Gold Peak® Iced Tea Wins Prestigious 2008 ChefsBest® Award
Daily Business News
May 5th, 2008
ATLANTA (May 5, 2008) – ChefsBest® has awarded Gold Peak® iced tea — the premium ready-to-drink tea with real brewed taste — its prestigious ChefsBest® Award for Best Taste. Gold Peak Green Sweetened Tea and Gold Peak Black Unsweetened Tea both received the highest ratings in overall taste and quality for ready-to-drink teas after blind judging by independent panels of accredited chefs.
ChefsBest honors the best products in America to instill consumer confidence and to help guide purchase decisions. Both Gold Peak Green Sweetened Tea and Gold Peak Black Unsweetened Tea will add the ChefsBest award seal to their labels to inform consumers that top chefs rated these products superior in quality to competing brands.
"Ready-to-drink tea continues to gain popularity in American households," said Heidi Wissmiller, Chief Operating Officer, ChefsBest. "The ChefsBest Award provides unbiased, credible information for consumers about the best products in America."
"The Gold Peak team is thrilled to accept the ChefsBest Award," said Penny McIntyre, Vice President and General Manager of Coffee and Tea for Coca-Cola North America. "This prestigious award confirms our success in providing classic, authentic iced tea taste in a premium ready to drink iced tea."
The ChefsBest judging process ensures credibility and integrity, as all products are judged blind in random order, and are identified only by numbers, not brands. Products are purchased in a retail store just as consumers would, and evaluated in individual booths.
In addition to being professionally trained in the culinary arts, all of the ChefsBest chef panelists are certified as Master Tasters™. They have been rigorously trained and screened for palate acuity.
To receive the ChefsBest Award for Best Taste, a brand must have a statistically significant quality difference from its competitors. In the event there is no difference among products, no winner is declared.