Client News (2008 Archive)
Stevia Diet Drinks Coming to Market (Truvia, Sprite Green)
Miranda Hitti, WebMD
Dec. 18th, 2008
Truvia was created by Coca-Cola and Cargill. Coca-Cola's first Truvia-sweetened drink is Sprite Green, a reduced-calorie soft drink that will debut in two U.S. cities this month and become more widely available in 2009, according to a Coca-Cola news release that doesn't name the two cities where Sprite Green will debut.
Sprite Green Set for Rollout (Sprite Green, Truvia)
Atlanta Business Chronicle
Dec. 17th, 2008
Coca-Cola will soon have on stores shelves Sprite Green, which it describes as a "naturally sweetened, reduced-calorie beverage" made with a sweetener from stevia leaves called "Truvia."
National Marketing Campaign for Truvia Natural Sweetener
Cargill Press Release, PR Newswire
Dec. 15th, 2008
Cargill is launching a broad-based national integrated marketing campaign for Truvia™ natural sweetener, the new natural, zero calorie sweetener made with the best tasting-part of the stevia leaf.
Coke Set To Unveil Natural Diet Drink (Truvia)
Betsy McKay, Wall Street Journal Online
Dec. 15th, 2008
Coca-Cola Co. is expected to launch a drink in the U.S. this week containing a natural, calorie-free sweetener, intensifying a race with PepsiCo Inc. to dominate a new generation of noncarbonated beverages.
'Store Brands' Save Shoppers Money, Boost Grocer Profits (Culinary Circle)
Mike Hughlet, Great Falls Tribune
Dec. 11th, 2008
Albertsons new store brand, Culinary Circle, is expected to help the grocery stores' parent company, Supervalu, reach its goal of having private labels constitute 17 percent of total sales this year, up from 14 percent two and a half years ago.
Sharks and Seagate Unveil 'BlackArmor'
San Jose Sharks Staff, NHL.com
Nov. 21st, 2008
At 8 a.m. today on sjsharks.com, the San Jose Sharks and Seagate®, the world leader in storage solutions, unveiled "BlackArmor," the Sharks new Reebok third jersey.
Cloud Can Boost Asian Software Firms (Azure)
Lee Min Keong, ZD Net Asia
Nov. 21st, 2008
Asian software developers and related service providers can leverage cloud computing to compete against current software giants on a more level playing field, according to a senior Microsoft executive.
Scion's Marketing Story: As You've Never Heard It Before
Hoag Levins, Advertising Age
Nov. 20th, 2008
Prior to the current economic crisis and Toyota's shift in product strategy, Scion was one of auto industry's most extraordinary marketing success stories. And we haven't heard anyone summarize that tale better than Jeffrey Rayport did at the recent CTAM conference.
Microsoft Pushes Ad Model for Silverlight Web Video
Michael Learmonth, Advertising Age
October 31, 2008
To address the growing consumer need for storage in the home, Seagate (NYSE: STX) today announced the Maxtor® Central Axis™ network drive, a network storage drive that can be used by the whole family.
Microsoft launches Windows Azure for the cloud
Paul Krill, New York Times
October 27, 2008
Making a major move in the SaaS space, Microsoft introduced its operating system for the cloud, Windows Azure, at the company's Professional Developers Conference in Los Angeles on Monday morning.
New Genetic Traits for 2009 and Beyond (Sovera, SmartStax)
Colleen Scherer, Ag Professional
October 2008
In soybeans, Monsanto expects to launch Sovera (Improved Protein) soybeans in 2009...
The dual Bt protein technology in this product (YieldGard VT Triple Pro) is also slated for use in SmartStax, a new corn platform developed by Dow AgroSciences working with Monsanto. Again the target for this seed sales is 2010.
Zeba® Improves Key Nutrient Uptake In Plants
Zeba.com
October 2008
Although Zeba may be first thought of as a water management tool, new research is confirming its role in transporting key nutrients to crops.
Samsung's 8-megapixel Pixon gets official, ships in mid-October
Darren Murph, Engaget
September 29, 2008
Samsung was content with teasing us all weekend long, but it has finally seen fit to officially reveal its next 8-megapixel handset, the Pixon. Boasting a 3.2-inch touchscreen, 13.8-millimeter thin design and an inbuilt camera with Auto Focus, face detection and geotagging, the handset clearly emphasizes the importance of taking a few photos each and everyday.
SUPERVALU Launches Its New Exclusive Culinary Circle™ Brand of Premium Foods
MSN Money
September 3, 2008
At a time when consumers are increasingly looking for ways to stretch their food budgets without sacrificing quality and taste, SUPERVALU SVU today announced the launch of its new Culinary Circle™ brand of premium food lovers' foods.
MTV Rebrands HD Music channel as Palladia
Vlada Gelman, TVWeek
August 12, 2008
MTV Networks' high-definition music channel MHD will change its name to Palladia effective Sept. 1.
Wal-Mart sees Marketside as $10bn chain
London Financial Times
August 7, 2008
Wal-Mart, the world's largest retailer, says the new small Marketside grocery stores it is to launch this autumn could expand to a chain of more than 1,000 stores, delivering $10bn-plus in annual sales.
Truvia natural sweetener
YouTube Truvia News Room Channel
July 9, 2008
Truvia is an exciting product that Cargill and our partners are bringing to the marketplace.
Coke, Cargill Launch Stevia-based Sweetener (Truvia)
Lauren Shepherd, Business Week
July 9, 2008
Consumers looking for a guilt-free way to satisfy a sweet tooth now have another option.
Stacking the Deck (SmartStax)
Pamela Henderson Smith, Agweb.com
July 3, 2008
The seed industry is calling it an eight gene stack. You'll likely call it SmartStax—that's the trade name for the new combination that is being heralded as the product that could one day reduce refuge requirements in corn.
White Rocket Wine Company Unearths a Treasure in Geode for Millennial Generation Chardonnay Drinkers
Mark Feinberg, Press Release
June 26, 2008
White Rocket Wine Company is launching Geode, a new-generation,super-premium Chardonnay fusing timeless quality and contemporarystyle in a strikingly sophisticated package targeted to savvy young wine consumers. Geode is crafted from vineyards in Santa BarbaraCounty, a classic growing region whose stellar Chardonnays a reuniversally recognized for superior quality. With its warm, inviting label, aura of earthy energy andpromise of rich, pure flavor, Geodebeckons wine lovers to "discover the treasure within."
Seagate's New Central Axis™ Network Storage...
June 25, 2008
To address the growing consumer need for storage in the home, Seagate (NYSE: STX) today announced the Maxtor® Central Axis™ network drive, a network storage drive that can be used by the whole family.
Wal-Mart Plans Fall Opening for Marketside Stores
Nicole Maestri, Reuters
June 25, 2008
Wal-Mart Stores Inc has launched the website for Marketside, the small, community grocery store concept that the discount retailer is developing, and it plans to open the first locations this fall.
Intel to Re-enter Mobile Market (Atom)
Chris Nuttall and Paul Taylor, Financial Times
June 2, 2008
Intel is poised to re-enter the mobile phone market as operators earn a greater portion of their revenues from data and internet access, said Paul Otellini, the company's chief executive.
Gold Peak® Iced Tea Wins Prestigious 2008 ChefsBest® Award
May 5th, 2008
ChefsBest® has awarded Gold Peak® iced tea — the premium ready-to-drink tea with real brewed taste — its prestigious ChefsBest® Award for Best Taste.
Constellation Brands Renames Vintas Premium-Wine Unit (VineOne)
Chris Rauber, SF Business Times
March 11, 2008
Constellation Wines U.S., a unit of giant Constellation Brands with major San Francisco Bay Area operations, has been doing a lot of buying, selling and restructuring in recent months. Now, it's been forced to do some renaming, due to a potential conflict over the name "Vintas," which it said in January would be the moniker for its new premium and super-premium wine unit.